The new face of Everlast is breaking down barriers.
In December, Patricio Manuel became the first transgender boxer in the world to compete in a professional-level fight. And now, Everlast is recognizing the athlete’s groundbreaking achievements by naming him as the face of its newest “Be First” campaign.
The 34-year-old fighter first garnered the industry’s attention as a female boxer before choosing to transition in 2013.
“A lot of people in boxing who I talked to they would come to me and say, ‘You could have been one of the greatest female world champions, though you would throw it all away to be yourself.’ And I tell them that’s how bad I felt living that lie … Living your truth is going to hurt, but it’s worth it,” Manuel says in the campaign video.
He continues, “There are so many people that have said that it’s impossible for someone like me, a trans man, to be able to compete against a non-trans man and win and I proved them all wrong that night. I walked out of that fight with my first victory and it was a victory greater than just having my successful pro debut. I think that it challenged a lot of people’s assumptions about what people like me are able to do.”
Previous Everlast campaigns have featured boxing legends such as Jack Dempsey and Sugar Ray Robinson. The “Be First” campaign will also star the Balderas family and Jinji Martinez, the only above-knee amputee to beat an able-bodied fighter.
Hmmm….We’re debating if Adam Levine still has the moves like Jagger.
The Maroon 5 frontman, 40, debuted a daring hairstyle on Instagram this week. Dubbing his new ‘do a “corn hawk,” the former judge of “The Voice” is currently sporting three bleach-blond cornrows down the center of his head with shaved sides and — wait for it — a rattail.
Naturally, fans are shook over Levine’s so-called “corn hawk,” including celebrity stylist Bradley Irion, 47, who has styled “Orange Is the New Black” transgender actress Laverne Cox, former “Real Housewives of New York” star Kelly Killoren Bensimon and actress Sarah Michelle Gellar, to name a few.
“It’s not necessarily his best look, to say the least,“ Irion tells The Post. “It looks like he’s trying hard to be something he’s not. Personally, I’m not looking for this look to trend.”
Just like Irion, people on Twitter are not having it. “Dear Adam Levine…look at your life and then look at your choices,” one person criticized.
“Adam Levine putting cornrows in his hair screams of desperation. Dying career, figured he can stir the pot…” another chimed in.
People aren’t just throwing major shade, they’re also saying that Levine may be going through a midlife crisis. “I think Adam Levine is going through a Mid Life crisis. It’s okay Adam, I keep trying to make bangs work,” joked one person.
“Adam Levine….. is everything okay at home?????” added another. Some are even accusing the “Girls Like You” singer of cultural appropriation. “Listen, I’m all about rockin’ your own style and ‘you doing you.’ But, Someone please tell Adam Levine that dreadlocks for white dudes is NEVER OK,” wrote one angered fan.
“Will he be charged with cultural appropriation? Just checking to see which direction the offended winds are blowing today,” questioned another.
Cultural appropriation or not, these reactions spark another necessary debate: Whose new hairstyle is worse: Levine’s or “Stranger Things” star Joe Keery?